Whether you are a casual online person or a large business looking for a powerful and easy-to-use Email Marketing software. ActiveCampaign is a service that meets all your requirements. Let’s learn about Active Campaign

What is ActiveCampaign?

ActiveCampaign was founded in 2003 by Jason VandeBoom and quickly gained popularity around the world.
This is a professional email marketing software like Convertkit or Getresponse. You can use it to manage business such as: product advertising, training or online meetings (Webinars), customer list management. Not many email services support migrating email lists from one service to another for free. All data in your email list such as email address, name, phone number will be secured. ActiveCampaign will provide instructions and templates for your data to sync correctly.

Review ActiveCampaign

Strength

Automated Email Sequences: ActiveCampaign is the most powerful tool for setting up automated email chains based on customer interactions. This means that depending on the customer’s reaction to the email you send, you can set it up in advance to send the appropriate emails.
Customer segmentation: ActiveCampaign groups (Tag) and classifies customers (Segmentation) based on clicking a link, opening an email or visiting a website.
Integration: ActiveCampaign integrates with almost all online services, which you can use via Zapier or via Webhooks. If you sell digital products, you should have no problem with ActiveCampaign.
ActiveCampaign’s support is also pretty cool. A month you can schedule a call to an ActiveCampaign expert within 30 minutes.
Set conditions in email: Same as Convertkit. You can hide or show the content in an email to suit the target audience through tags or lists.
Price: The lowest price is $29/month, for Lite plan

Cons

The main functions of ActiveCampaign

ActiveCampaign has many different functions and components. Its interface design is quite seamless and easy to use. Here, I just point out the main points about the functions of ActiveCampaign. Dig into it, you’ll find it’s very complete and a powerful email service.

Manage email addresses

You can add a list of email addresses or add a new one. ActiveCampaign supports loading lists from various sources. You click Import to see a list of many units that have been integrated.

Set up automatic email chains

This is the email automation section or setting up an automated email sequence. This section is ActiveCampaign’s strong point compared to other services. There are many different options, conditions, and settings. Thus, you can easily set up an automated email sequence at your disposal.

Sales (Deals)

This feature helps to establish a selling bear line (Pipeline). ActiveCampaign will help you automatically sort additional new leads, people in contact, who is about to buy, who has already purchased, and so on. This is a very nice feature of the CRM (customer relationship management) block.

Lists

When sending an email, you need to choose a group of customers to send, this is lList. You can pre-create Lists by downloading from other services or choosing directly from an existing email list based on tags.

Forms

Form helps to create email subscription forms to insert into blog/website. ActiveCampaign supports many different forms such as inserting into articles, displaying on the screen, displaying in the corner of the screen, or floating (read as far as you can).

Reports

This section summarizes the results of different email marketing campaigns. There are many reporting options for you to choose from. The alert function block is another strong point of ActiveCampaign. You can easily design a report as you like.

Conclusion about ActiveCampaign

I rate ActiveCampaign the number 1 email marketing software today because:
Using complex functions is easy thanks to the logical interface design. Other platforms integrate many complex features but lead to difficulty in implementation.
Powerful automated email marketing tool.
You can judge for yourself by trying 14 completely free (No additional Visa required like some other services). It is really fully functional and very easy to use, even by novices.

Reviews

ActiveCampaign – The world’s leading email marketing service